5 July 2015, Kuwait City, Kuwait: After much anticipation amongst fans of natural skincare, the beauty and wellness brand AVEENO™ has just announced the arrival of its uniquely formulated skincare products to the Middle East.
AVEENO™ products actively relieve and protect skin by replenishing and locking in moisture for a full 24 hours. It is also suitable for the treatment of extra dry, itchy and irritated skin through its distinctive formula of natural Colloidal Oatmeal blended with rich emollients. AVEENO™ Baby™ complements the core range and is developed for babies’ sensitive skin. Formulated with naturally active Colloidal Oatmeal, it nourishes and helps protect babies’ sensitive skin.
The foundations of the AVEENO™ brand are deeply rooted in a belief that centuries-old remedies hold the key to human wellness. For over 60 years AVEENO™ scientists have been experimenting with the natural properties and chemical compounds of oats, renowned for their ability in providing relief to those suffering from dry and irritated skin.
These experiments have led to the development of a natural skin soother containing 100% Colloidal Oatmeal. Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions, providing a soothing effect while improving the skins’ protective barrier. Today the AVEENO™ range still maintains its original skincare philosophy and all products contain naturally active Colloidal Oatmeal and oat extracts to nurture and transform skin to an enhanced state of natural health and beauty.
Speaking about the launch of AVEENO™ in the Middle East, Kuwait based Dermatologist Dr. Mohammed Al-Enezi said: “Research in this region has shown that the hot, dry climate coupled with the prevalence of air conditioned environments has led to an increase in dry, irritated skin amongst the population, most notably in babies and toddlers. This is a welcome new product for the soothe treatment of irritated and extra dry itchy skin, especially amongst those who prefer a more natural and sustained programme.”
AVEENO™ believes that nature has the power to nourish, soothe, and even transform by using ACTIVE NATURALS™ ingredients. A core priority for the skincare company is to advance the knowledge and understanding of the role and benefits of naturally active ingredients in skincare by working closely with dermatologists, skincare professionals, and medical practitioners.
The full AVEENO™ Active Naturals™ collection is now available in selected pharmacies across GCC and includes:
The Daily range for normal to dry skin
The Skin Relief range for extra dry itchy skin
The Dermexa specialised range for dry itchy, irritated skin
AVEENO™ Baby™ for babies with sensitive skin
In Kuwait, AVEENO™ is available in all large pharmacies.
For a full list of stockists in GCC please visit www.aveeno-me.com