Wednesday, July 22, 2015

GAP Casting Call Returns by Popular Demand

Is your child amazingly awesome, brave, curious, confident, carefree, eager, fearless, funny, loving, loud, proud, blunt, thoughtful, honest, modest, kind, quirky, clever and cool? Are they wonderfully-naïve-yet-independent, unstoppable and perfectly imperfect kids?

On July 30th Gap is launching Casting Call 2015 in UAE, Kuwait, Bahrain, Oman and Qatar, the widely popular contest that celebrates kids being kids, by inviting parents to submit photos of their children for the chance to win Gap Gift Vouchers, as well as the opportunity to be featured in a leading magazine and select Gap store window displays.

“Casting Call is one of our favorite programs at Gap and we think that it’s a favorite for parents around the world as well,” said Olivia Doyne, Senior Director of Global Marketing at Gap. “By celebrating kids and their individual personalities and interests, we hope to encourage them to always believe in their unique selves.”

Casting Call 2015 Submission Process

As part of the submission process, Gap is asking parents to submit one photo of their child between July 30th and August 17th, 2015. Details on how to enter can be found on

Entry Phase: From July 30th – August 17th 2015 parents can upload one photo of their baby (ages four and under) or child (ages five to 12) along with contact information. Submissions are accepted on Gap Middle East’s, Casting Call App. A jury panel consisting of 5 influencers/ editors will then select the top 20 finalists, 5 per category (Boy, Girl, Baby Boy, Baby Girl).

Fan Voting Phase: From August 24th – August 29th, fans can vote on the Casting Call App for their favorites for each category.

Winner Phase: In September 2015, the four winners will be announced on the page, the winners will then participate in a photo-shoot taking place in UAE.

Families are welcome to drop by the Gap stores with their little ones in Marina Mall in Abu Dhabi, Villaggio Mall in Qatar or The Avenues Mall in Kuwait on August 1st, 2015 for the Casting Call launch event. There will be a professional photo-shoot opportunity and fun kids’ activities.

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