Every year, the IKEA Foundation donates €1 for every soft toy sold in participating IKEA stores in November and December. The donation goes to Save the Children and UNICEF, and is spent on children’s educational projects.
Since 2003, the Soft Toys for Education campaign has raised nearly €77 million, supported 99 projects in 46 countries and reached more than 11 million children living in poverty, receive a better education. The projects improve education in Asia, Africa, and Central and Europe. With the funding, our partners help schools become more child-friendly with well-trained teachers for all children, girls and boys, including those from ethnic minorities and those with special needs.