H&M and Versace

Donatella Versace wears her design for H&M

H&M is taking a tour of Italy – a partnership with the luxury house of Versace.

The trendy chain has announced that Donatella Versace herself has designed the exclusive collection for men, women and home for Autumn 2011.

"The exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, color and exuberance in exclusive materials at fantastic H&M prices," according to a press release.

The collection will start to become available on Nov 17th,  in selected stores and online.

"Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant - everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and it is perfect for the party season, " Margareta van den Bosch, creative advisor at H&M said in a statement.

For Versace, it's a chance to introduce their high-end brand to shoppers who would normally not be able to afford to dress in the storied Italian house's luxury designs.

She reportedly rooted through the house's archives for inspiration.

"I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience," she said. "The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."

She debuted one of the dresses from the Versace for H&M collection at the Versace men's fashion show in Milan on June 20.


LWDLIK- I remember last year's Lanvin partnership too well!