EVA Air, fun-loving Taiwanese airline, has launched a Hello Kitty-inspired aircraft in a bid to renew interest in the country's tourism industry. EVA Air hopes the transformed Airbus A330-300 aircraft, inspired by the iconic fictional Japanese cartoon character, will provide a welcome boost to the country struggling tourism sector.
Gigantic motifs of the friendly Japanese bobtail have been painted on the exterior of three EVA Air aircraft which are due to enter service in May. In this relaunch of the combined Hello Kitty – Eva Air travel branding, the airline has increased the number of aircraft emblazoned inside and out with the Hello Kitty theme from two Airbus A330-203s to three Airbus A330s, an A330-302x and two A330-203s.
Like the airline’s first roll out of the Hello Kitty Jet, the aircraft is completely branded for the Hello Kitty theme, inside and out, from seat covers to flight attendant aprons … even boarding cards and baggage tags, the Hello Kitty experience is everywhere.
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